why do you do what you do? – From Simon Sinek’s Golden circle
At Weddingful we are huge fans of Simon Sinek’s work. His book Start With Why and key insights from his most famous TED talk, have helped shape Weddingful’s vision. Every Wedding vendor can learn from Sinek’s key messages and better connect with customers new and old.
Simon Sinek notes that most companies focus on telling their customers What they do, and How they do it. He argues that by doing this people may understand what you do, but they may not care. Without understanding Why you do what you do, customers are not getting or feeling that “gut decision” that makes them want to work with you immediately because it just doesn’t “feel right”.
He explains that the only way people will believe in you and your product or service is if you first engage them by explaining Why you do what you do. Explain your Why so clearly that they will get that “gut feeling” and it will “feel right” to work with you or buy your product. When customers believe in your Why they will become your followers. These are the people who believe in what you believe, and these are the people you want, because they will stay with you in the long run. Your goal should be to attract and do business with people that identify with your Why.
Key Questions to Ask When Determining Your WHY
“Very few people or companies can clearly articulate WHY they do What they do. By WHY I mean your purpose, cause or belief- WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?” – Simon Sinek, “Start With Why: How Great Leaders Inspire Action TED talk”
“Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies available today? – Simon Sinek, Start with Why
“ The Goal is to do business with people that believe what you believe, not do business with people that need what you need” – Simon Sinek
View his brilliant TED talk here: Start With Why
“At Weddingful, we believe in thinking and doing things differently. We are transforming the wedding industry to connect people like magic.”
Thanks for believing in our Why! Tell us Why you do what you do. Share your Why with all of the wonderful wedding vendors that make our community as special as it is.